Kua whakapuaki a Starbucks i ōna whakaaro ki te waihanga i tētahikapu kawhe pepaka taea te whakamahi anō.
Kua panuitia e Starbucks āna mahere ki te whakauru i tētahi taputapu hou ka taea te whakamahi anōkapu kawhe pepaki ana toa katoa puta noa i te ao i te tau 2025. Ka hangaia te kapu hou mai i tētahi arai tipu kua hoahoatia kia taea te hangarua me te waiho hei wairākau.
Ko te nekehanga a Starbucks ki te whakakore i ngā ngongo kirihou kotahi te whakamahinga he wāhanga o tētahi mahi nui ake ki te whakaiti i ngā para me te whakapai ake i te pumau o āna mahi. Ko tēnei mahi e ahu mai ana i te whāinga a te kamupene ki te whakaiti i ngā para whenua mā te 50% i te tau 2030. Mā te whakakore i ngā ngongo kirihou, kei te anga whakamua a Starbucks ki te whakatutuki i tēnei whāinga pumau nui. Ka tukuna hoki e tēnei nekehanga he karere ki ētahi atu kamupene me ngā kaihoko e taea ana te hanga huringa pai mō te taiao me te whakahaere tonu i tētahi pakihi angitu. E whakapau kaha ana a Starbucks ki te whakaiti i ngā para me te whakapai ake i te pumau, ā, ka haere tonu ki te tūhura i ētahi atu huarahi hei whakatutuki i ēnei whāinga ā muri ake nei.
Kua tino angitu a Starbucks i tēnei wāhanga, tae atu ki te whakaurunga o tana kaupapa "Mauria Mai Tō Kapu Ake", e akiaki ana i ngā kaihoko ki te kawe mai i ā rātou ake kapu ka taea te whakamahi anō ki ngā toa, me te tuku utu whakaheke mō te mahi pera. Kua whakauruhia hoki e te kamupene he taupoki hou kāore he kakau witi ka taea te hangarua, ā, kei te mahi tonu ki te whakakore i ngā kakau witi kirihou katoa mai i ana toa i te tau 2020.
E matapaetia ana ko te kapu pepa hou ka taea te whakamahi anō he taahiraa nui ki mua i ngā mahi toitū a Starbucks. Ka hangaia te kapu kia roa mō ngā whakamahinga maha, ka whakaiti i te hiahia mō ngā kapu ka taea te whakamahi anō, ā, i te mutunga ka whakaiti i te para.
He mahi tahi te whakawhanaketanga o te kapu hou i waenganui i a Starbucks me Closed Loop Partners, he kamupene e arotahi ana ki te whakawhanake i ngā hangarau me ngā rauemi tauwhiro. Kua whakangao kē ngā kamupene i te $10 miriona ki te whakawhanake i tētahi kapu hou ka taea te hangarua me te whakawairakau, ā, kei te mahi rātou ki te whakamātautau me te whakapai ake i te hoahoa kia taea ai te kawe ki te mākete i te tau 2025.
Tērā pea ka nui te pānga o te whakaurunga o te kapu pepa hou ka taea te whakamahi anō ki te umanga kawhe whānui. Ko Starbucks tētahi o ngā kaihokohoko kawhe nui rawa atu o te ao, ā, ko tana whakapau kaha ki te oranga tonutanga ka waiho hei tauira mō ētahi atu kamupene o te umanga.
Heoi anō, kei reira anō ngā āwangawanga mō te utu me te whaihua o te kapu hou. Kua pātai ētahi tohunga mēnā ka whai hua te kapu mā Starbucks, ā, mēnā ka pai ngā kaihoko ki te utu nui mō tētahi kapu ka taea te whakamahi anō.
Ahakoa ēnei āwangawanga, e ū tonu ana a Starbucks ki āna whāinga oranga tonutanga, me te whakawhanaketanga o te ipu hou ka taea te whakamahi anō.kapu pepahe taahiraa nui ki mua i roto i ngā mahi a te kamupene ki te whakaiti i te para me te whakapai ake i te pumau o ana mahi.
Wā tuku: Mei-09-2023